Nine2Five Skateshop is a local skateboard store that provides the community with products, events, and knowledge. The branding combines aspects of skateboarding culture with that of the corporate workplace. These contrasting ideas make for an intriguing and humorous brand as these two cultures are rarely combined with each other. Various elements of street culture including graffiti are tied into the branding to add emphasis to the skateboarding and raw, street feeling of the brand. The target audience consists of adults aged 20-35, who reside in a city/suburban environment. These individuals enjoy skateboarding and other action sports activities outside of working hours.
